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Elephant Pharmacy a revolutionary alternative to the traditional pharmacy was launching in the San Francisco market. Their goal was to uniquely brand themselves to the marketplace. Alice designed a 13-week on-air & online advertorial campaign featuring Elephant Pharmacy’s spokesperson Dr. Melina Jampolis. Dr. Jampolis delivered weekly on-air health vignettes supported by an online interactive microsite created to expand Health Notes weekly content. Health Notes web banner ads ran throughout the campaign for additional online exposure. This integrated campaign combined the power of radio and online!
Digital Program for European Luxury Automobile
A European luxury automobile manufacturer was concerned that the Bay Area’s perception of its cars was stodgy and old fashioned because so many consumers are still driving pre-1992 models. They were looking for ways to show off their sophisticated, hot new models to a large number of people with a limited budget. We created a June campaign which ties in with the client’s special offer and includes :15 pre-roll videos, streaming player banner ads, web banner ads, and streaming commercials to run over five weeks on all five CBS San Francisco radio stations websites. This visual and audio campaign will deliver 1.15 million impressions.