By Jeff Cornell
Katy Perry is the face of H&M’s holiday collection and fittingly she also wrote a song titled “Every Day is a Holiday,” which will serve as the soundtrack to the new campaign.
The pop star shows off quite a few of the Swedish company’s holiday looks in the upcoming commercial and in the photos, which you can see below. Her new song, which was produced by Duke Dumont will be featured in the ad.
In a press release Perry said, “I had such a festive time shooting this larger-than-life holiday commercial with Jonas Åkerlund, and all of the fun clothes, especially my favorite, the Elfie Selfie sweater.” She added, “H&M has been a part of the evolution of my personal style since I was 13, when I would start to incorporate fun, affordable H&M pieces into my vintage wardrobe.” Perry concluded, “I can’t wait for you to give your wardrobe some sparkle with this magical holiday collection.”
Fans will be able to see the colorful holiday commercial when it debuts worldwide on Nov. 23 at hm.com/life.
During the holiday season, H&M will support children of Myanmar with specially designed gift cards. For each card bought, the H&M Conscious Foundation will donate 5% of the price to UNICEF. The funds will be used to provide quality education for these vulnerable children. The gift cards will be available in H&M stores globally until December 31.