Due to a recently signed deal with Bose, the NFL has banned players from wearing non-Bose headphone including the popular ‘Beats By Dre’ while on camera before, during and after games and official training sessions.
The deal with Bose is reportedly similar to Motorola’s previous $40 million per-year agreement to be the official headset of the league.
“The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorized by the league. These policies date back to the early 1990s and continue today,” an NFL spokesperson said in a statement received by recode.net. “They are the NFL’s policies – not one of the league’s sponsors, Bose in this case. Bose is not involved in the enforcement of our policies. This is true for others on-field.”
San Francisco 49ers quarterback Colin Kaepernick was prominently featured in a Beats by Dre commercial where the headphone help him ignore rival fans jeers before a road game.
Back in May 2014, Beats by Dre maker Beats Electronics was acquired by Apple (AAPL) for over $3 billion. Beats was founded in 2008 by rapper Dr. Dre and recording industry executive Jimmy Iovine.